As Creative Director for San Francisco Science Roger takes the lead on branding, promoting, and advertising including art direction of all creative materials—both conventional and digital. He recently served as an Art Director for Genentech (a division of Roche) in South San Francisco where he created digital and print materials for a variety of pharmaceutical product divisions. He fits perfectly into the fast-paced world of high-tech and bio-tech because of his corporate background as a Marketing Communications Manager for several national and international companies including: skyTran, Philips, Palm, and Intel. His creative and presenting skills, first honed as an Architect for the US Forest Service, are perfect for promoting and enhancing all kinds of products and services—big or small, simple or complex. Prior to Genentech, Roger had success as an Art Director for the Office of Education at NASA Ames Research Center where he informed the public, educators, students, and others about NASA’s missions and objectives. He also gained awards and acclaim as a Creative Director and TV Producer for the Collaborative, a communications company headquartered in Boston.